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  • Writer's pictureBeth Willcox

Acumen appoints Caroline Rider as Head of Commercial

We are delighted to announce that we have appointed Caroline Rider as the new Head of Commercial at our Global HQ in London. Caroline brings a wealth of experience to the team from her background in commercial roles across multiple industries, from consumer goods to technology.

Caroline will focus on growing our client base as well as working to build our relationships with existing clients. Speaking on her appointment, Caroline said ‘I am excited to be joining the Acumen team and look forward to working with both the wider team and our clients. Acumen is a thriving business with a great culture, and I look forward to seeing how we can develop and grow the commercial team’.

Matt Wills, Acumen’s founder and Chief Product Officer, noted that Acumen ‘has grown exponentially this year, the opportunities within consumer goods and specifically revenue growth management are significant, and Caroline will play an integral role in our strategy going forward. We are thrilled to welcome Caroline to our commercial team, her outstanding reputation and experience brings a valuable skill set and we’re looking forward to working together to continue to grow in 2023’.

If you're an FMCG professional and would like to discuss your revenue growth management strategies and goals, reach out to our commercial team at to see how Acumen can help.

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