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Revenue Management SaaS solutions

Acumen Invest
Trade Promotion Management Software

Image by Bernard Hermant

What challenges are FMCG brands facing?

£314bn

is spent by consumer brands on promoting their products every year

(The Grocer)

72%

of committed promotions don't break even for suppliers

(POI)

58%

of shoppers admit to switching retailers to take advantage of promotions

(Statista)

The reason so many consumer brands get this wrong is that they lack visibility of promotional performance and, therefore, the insight to make profitable decisions, both for themselves and their customers.  

Frequent promotional evaluation is crucial to ensure sales teams have effective guidelines to follow, but evaluating promotions manually can be time consuming, cumbersome and reliant on the technical know-how of individuals.

For manufacturers looking for a sustainable way of forecasting and evaluating the effectiveness of their promotional plan, Trade Promotion Management (TPM) is the answer.

Invest Trade Promotion Management

Why Acumen Invest TPM?

Invest Trade Promotion Management
Trade Promotion Management & Optimisation

Acumen Invest is a Trade Promotion Management & Optimisation tool that allows you to evaluate past promotions, plan future promotions that deliver against your brand strategy and model scenarios, all at the click of a button.

Acumen Invest gives you:

  • Absolute clarity of your plans across your SKUs, brands, categories, customers and competitors

  • Complete visibility and flexible reporting of promotional performance

  • A fully integrated system that talks to your internal tools, saving hours of manual data entry and analysis

  • Complete sales forecasting for profit and revenue and the ability to adjust the base rate of sale to see how that affects performance

  • A team of Acumen consultants partnering with you through the journey and helping you to get the best from the tool post implementation

How does it work?

 

Invest integrates seamlessly with your ERP or alternative systems, getting rid of the pain of manual data gathering and crashing spreadsheets. Invest is completely live so you always have the most up to date view of your and your customers’ data.  

 

Whilst integration does the heavy lifting, our intuitive data management functionality means you can manually update data when you need to.

TPM Software