Here's what we can do for you
Here's what we can do for you
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What's the challenge?
Most consumer goods companies are grappling with a 'spaghetti' of inherited pricing and trade terms agreements that can feel like a 'can of worms' to tackle and have often not been reviewed for many years. Without a clear, consistent structure to pricing, consumer goods companies risk causing confusion over new product pricing and losing money through ineffective pricing and unconditional trade terms.
A structured pricing framework will help you:
Our approach to structured pricing follows four key phases:
01
Picture of today
Gathering of core financials and running of interviews to better understand the business, vision & current position
02
Vision structure
Create the shape and prioritisation of investment levers & definition of vision margins
03
Scale of change & design
Iterative modelling of the new structure & quantification of the impact to customers
04
Implementation & training
Putting together the selling story, planning the implementation & embarking on a series of training and roleplay sessions
Do these issues sound familiar to you?
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Legacy pricing structures
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Indefensible pricing & unconditional trade terms
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Proliferation of investment structures
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No relationship between level of investment & scale or strategic importance of customer
With a structured pricing framework:
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Gain a platform for future growth of the business
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See a clear performance-based pricing & terms framework for teams to operate within
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Reduce pricing risk across channels & markets
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Gain the ability to drive profitable growth, optimise mix and improve ROI on trade spend