Insights from the experts: 3 ways to rethink your RGM strategy
As part of our ‘Busting the myths’ podcast series, the Acumen team had the pleasure of speaking to Marleen Verdeyen, Revenue Growth...
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- Aug 18, 2021
Anyone can do it: How to go premium
Consumer trends are behind the increasing levels of premium products across almost all categories.
- Jul 7, 2021
4 steps to successfully implementing your Trade Promotion Management software
Implementing a new trade promotion management (TPM) solution involves a huge amount of time, investment and resource. You’ve already...
- Jun 24, 2021
5 big mistakes to avoid when implementing new revenue management tools
Here we outline the big mistakes to avoid when implementing new RGM tools, from lack of change management to striving for perfection.
- Apr 26, 2021
The Carrefour Taiwan acquisition of Wellcome: Here's what suppliers need to do
Earlier this year, Carrefour Taiwan finalised the purchase of Wellcome Taiwan, bringing all Wellcome supermarkets and Jasons Market Place...
- Mar 23, 2021
Why structure your pricing now?
Increasing costs, aggressive competition, a saturated market, and ambitious profit targets are just some of the external pressures placed...
- Dec 15, 2020
Key revenue management learnings to take into 2021
Our recent Australia & New Zealand Revenue Management event: ‘Realising you revenue management goals in 2021’ brought to light some of...
- Dec 1, 2020
How effective mix management can help brands amidst the pandemic
Mix management can be a powerful lever for brands when needing to adapt. The industry has seen a number of trends in the last year as a resu
- Oct 14, 2020
The key reasons why a structured pricing framework is crucial for FMCGs
Implementing a structure to your pricing has the power to inform better negotiations, deliver ROI and reduce risk.
- Sep 29, 2020
The consumer goods market trends in Asia and the implications for Revenue Management
The consumer goods industry in APAC is complex and diverse, with some markets rapidly growing. The pandemic has intensified this...
- Jul 17, 2020
Revenue Management Fundamentals: Why is revenue management important for FMCG businesses?
Amplifying revenue management capabilities can help FMCG companies reignite sales and profit growth.
- Apr 30, 2020
The 6 things consumer goods companies should do during lockdown
As your suppliers, customers and consumers have adjusted to this new way of the world, so too has your business. With signs that the...
- Mar 27, 2020
Covid-19: The impact for manufacturers
The global impact of the Covid-19 pandemic on the consumer goods landscape will only truly become clear over the coming weeks and months....
- Jan 6, 2020
TesGo. Are you prepared?
What does the potential sale of Tesco in Thailand and Malaysia mean for you? Tesco have recently announced they are considering a...
- Nov 14, 2019
Want to improve your promotions? Start with a solid base
Having accurately calculated base volumes is the absolute foundation of evaluating any promotion plan. And as most commercially...
- Aug 5, 2019
Keep the pace with technology and up your support game
As technology constantly evolves, the level of support your customers expect continues to increase. In light of this, it’s crucial for...
- Aug 1, 2019
Flexing your promotional strategy to fit online and offline environments
Acumen has been working with the University of Bath school of management to gain a deeper understanding of buyer purchase behaviour;...
- May 1, 2019
Harnessing technology to build winning promotional plans
Recently Acumen sponsored the Grocer Conference: ‘How to win with technology in retail sales and marketing’ at the Cavendish conference...
- Feb 15, 2019
Improving conditionality to form mutually beneficial partnerships with customers
In Asia, joint business planning is less common than in Europe, and we’ve found that customers have a stronger influence with pricing and...
- Feb 14, 2019
How to maximise the impact of your promotional plan
Implementing promotions can significantly leverage revenue gains and increase brand exposure for FMCG businesses, both instore and...
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