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Privacy policy

Acumen Commercial Insights Privacy Policy 

What this policy covers:

Your privacy is important to us, and so is being transparent about how we collect, use, and share information about you. This policy is intended to help you understand:  


  • What information we collect about you  

  • How we use information we collect  

  • How we share information we collect  

  • How we store and secure information we collect  

  • How to access and control your information  

  • How we collect data internationally  

  • Other important privacy information  


This Privacy Policy covers the information we collect about you when you use our products and services. We are Acumen Commercial Insights Limited and we are registered with the ICO – registration number - ZA818627. If you have questions or concerns about how your information is handled, please direct your inquiry to   

We are a “B2B” SaaS & Consultancy that advises its clients as how to effectively price their products, invest their trade spend and plan and optimise their promotions . This privacy policy is limited to our “external” personal data – typically of those who access our services on our website or work for our clients. Our business operations “Services” do not process personal data – the data we use is commercial data that relate to the sale of products with little reference to people. 


If you are an employee of one of our clients (Managed Services) then our processing of data is only to communicate you as a representative of our client.  It maybe the case that your employer restricts your use of our services and for example:    

  • require you to reset your account password;  

  • restrict, suspend or terminate your access to the Services;  

  • request information about your account;  

  • access or retain information stored as part of your account;  

  • restrict, suspend or terminate your account access;  

  • change the email address associated with your account;  

  • change your information, including profile information; 

  • restrict your ability to edit, restrict, modify or delete information  


What information we collect about you  


We collect information about you when you or your employer provide it to us. We sometimes collect data from the public domain.  


Your use of the Services: 

We keep track of certain information about you when you visit and interact with any of our Services for example a training session. We also monitor your response to any marketing communication.  


Device and Connection Information: We collect information about your computer, phone, tablet, or other devices you use to access our products.   


We also collect information through your device about your operating system, browser type,  

IP address, device identifiers, and crash data. We store this information for no longer than 60 days.  


How we use information we collect   


To provide the Services: We use information about you to provide Services to you, including authenticate you when you log in, provide customer support, and operate and maintain the Services. For example, email or name is used as your unique identifier.  


To communicate with you about the Services: We use your contact information to send marketing communications via email and within the Services, including data integration messages, providing customer support, and sending you technical notices, software release notes, updates, security alerts, customer service questionnaires, and administrative messages. 


Customer support: We use your information to resolve technical issues you encounter, to respond to your requests for assistance, to analyse crash information, and to repair and improve the Services.  


For safety and security: We use information about you and your Service use to verify accounts and activity, to monitor suspicious activity.  


Legal obligation: Where required by law or where we believe it is necessary to protect our legal rights, interests and the interests of others, we use information about you in connection with legal claims, compliance, regulatory, and audit functions.  


The Lawful Basis 


The lawful basis for processing the personal data is legitimate interest. The legitimate interest assessment for this processing can be summarised as follows. We restrict the data processing on the operations side of our business to clients, prospective clients, business contacts and those who voluntarily register. The processing is limited to our business dealings with those entities and we do not process any personal data beyond those business related dealings. We process the data to further those business relationships. We never sell or transfer the data to third parties. Every communication gives opt out rights.   


This policy does not extend to how we process the personal data of employees which is documented internally.  




We retain data as long as we are required.  


  1. Managed accounts: If the Services are made available to you through an organisation (e.g., your employer), we retain your information if required by the administrator of your account. 

  2. Marketing information: If you have elected to receive marketing emails from us, we retain information about your marketing preferences for 3 years from the date you last expressed interest in our Services. 

  3. We review our marketing lists from time to time and delete contact details of people who we regard as redundant.  


How we share information we collect  


Sharing with third parties: We do not share any personal information we collect about you with third parties without consent.  


Service Providers: We work with third-party service providers to provide website and application development, hosting, maintenance, backup, storage, testing, virtual infrastructure, analysis and other services for us, which may require them to access or use information about you. If a service provider needs to access information about you to perform services on our behalf, they do so under close instruction from us, including policies and procedures designed to protect your information.  


With your consent: We share information about you with third parties when you give us consent to do so. For example, we often display personal testimonials on our public websites. With your consent, we may post your name alongside the testimonial.   


How we store and secure information we collect  


Information storage and security: We use data hosting service providers to host the information we collect, and we use technical measures to secure your data.   

While we implement safeguards designed to protect your information, no security system is impenetrable. We have an employee education programme and procedures in place to act on any data breach so that we comply with GDPR.  


How to access and control your information  


You have certain choices available to you when it comes to your information. Below is a summary of those choices, how to exercise them and any limitations. 


Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights: 

  • Request access to your personal data. 

  • Request correction of your personal data. 

  • Request erasure of your personal data. 

  • Object to processing of your personal data. 

  • Request restriction of processing your personal data. 

  • Request transfer of your personal data. 

  • Right to withdraw consent. 

If you wish to exercise any of the rights set out above, please get in contact. 


No fee usually required 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. 


What we may need from you 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 


Time limit to respond 

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 


Cookie Policy 


We use cookies on our corporate website for the following reasons: 


To provide a great experience for your visitors and customers. 

To monitor and analyse the performance, operation and effectiveness of our site. 

To ensure our platform is secure and safe to use. 


Essential information Cookies 


Essential information cookies store your choices such as text size, language and screen resolution. These cookies do not gather any information about you that will be used for advertising or remember pages you visited on the internet. These cookies are necessary for the operation of our website.  


Analytics Cookies 


Our website uses Google Analytics. Google Analytics may use cookies to collect information and to generate reports on the usage statistics of a website. For example, it will record the URL of the pages viewed. 


By using our Website you agree to the above information being gathered and used. 


Other important privacy information  


Changes to our Privacy Policy:  


We may change this privacy policy from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by sending you an email notification. We encourage you to review our privacy policy whenever you use the Services to stay informed about our information practices and the ways you can help protect your privacy. 


If you disagree with any changes to this privacy policy, you will need to stop using the Services and deactivate your account(s), as outlined above. 

Contact Us 


If you have questions or concerns about how your information is handled, please direct your inquiry to  

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