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Trends happening in the consumer goods industry
On-demand articles and webinars on the current topics affecting the FMCG industry
Industry updates
There’s a reason it’s called the ‘Fast Moving’ consumer goods
industry – and the pandemic has caused a huge amount of change
in a comparatively short space of time. Shopper behavior and macroeconomic issues affecting the industry inevitably have implications for revenue management, so it’s crucial to stay relevant when it comes to what’s happening now.
Download our resources below covering a wide range of industry trends.
FMCG industry trends and updates:
Read to discover:
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A 5- principles strategy for successful RGM leadership through adapting to the new HFSS legislation, as presented by Ben Simpson – Revenue & Channel Director at Kellogg UK - at our 2021 UK & Ireland virtual revenue management forum.
Read to discover:
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How to navigate through 'the next normal' with Revenue Growth Management.
Watch to discover:
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The short, medium, and longer-term impact that Covid-19 has had on the revenue management agenda and what the customers’ response was.
Read to discover:
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What is a premium product, and why are they valuable for manufacturers?
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What is premiumisation?
Watch to discover:
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The challenges that senior consumer goods professionals face when dealing with today’s complex technology landscape.
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The new technologies that will have the greatest impact for consumer goods professionals.
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How to lead the adoption of new technologies for revenue management.
Watch to discover:
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The tools and the confidence to figure out what's right for your business when it comes to demystifying Artificial Intelligence & Machine Learning - and leveraging it to your advantage.
Read to discover:
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The pandemic's implications for revenue management and what this meant for strategies in 2021.
