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Revenue management fundamentals
On demand webinars, articles & reports
Why is revenue management important?
FMCG companies are operating in an increasingly challenging retail environment and top line growth is a far smaller opportunity than it used to be. Established players now look for efficiencies at the bottom in order to compete, making revenue management more important than ever for consumer goods companies.
Revenue management takes many forms and permeates all parts of the business infrastructure – it’s a function, a process, a discipline and a mindset, and it takes work and expertise to sustain. When executed in the right way, revenue management practices can result in a huge boost in both revenues and profitability.
Building on revenue management capability means businesses stay ahead of the competition and avoid throwing money away in the form of ineffective trade spend. It also allows for dynamism – something proven to be a necessity throughout the pandemic.
Revenue Management insights for
Revenue Managers:
Watch to find out:
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The importance of revenue management for FMCG companies now
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How to communicate the importance of revenue management internally and build a mindset across the wider business
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Why efficient product and price pack architecture are crucial for your brand portfolio are efficient product and price pack architecture
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How to communicate the benefits of mix management to the business
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How to build capability in this area across your team
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The pros and cons of working with a specialist software provider and building your own revenue management solution
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The different aspects that need to be considered before making a decision for your business
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Why revenue management is a huge opportunity that FMCG businesses can't afford to miss
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How revenue management practices can result in a huge boost in both revenues and profitability
Read to find out:
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What you need in order to ensure success for revenue management teams
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The qualities of a great revenue management team
Watch to find out:
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The fundamentals of structured pricing
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Building defensibility
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How to build structured pricing capability across your team
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Why optimisation is the foundation for success
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The fundamentals of TPM/TPO
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How to build capability across your team
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The recipe for successful revenue management
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How to start building your revenue management framework