Trade Promotion Optimisation: Key Priorities and Challenges

Date & Time

23rd May, 09:00 - 09:45 BST | 10:00 - 10:45 CET

Zoom Virtual Event

About

Our trade promotion optimisation webinar returns! Join Adam Cecil, Acumen's Consulting Manager, as he explores the focus areas and challenges of promotion optimisation in 2024. Adam, the former Head of Revenue Management at Kraft Heinz, specialises in promotion optimisation and brings over 16 years of experience in the FMCG industry.

Promotions emerge as a key priority in 2024, amid the challenges faced by suppliers in 2023. In this webinar, Adam will explore promotions as a focal point for recovery and reveal the best practices, potential pitfalls, and strategies for undertaking such projects.

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