Tue, 11 Jul|
Webinar: Delivering a winning pack price architecture strategy
Date & Time
11 Jul 2023, 10:00 – 10:45 BST
Due to unforeseen circumstances, we will now be hosting this webinar on Tuesday 11th July. For those not able to attend the live webinar, we will share the recording following the session. We hope you are still able to join us and we look forward to hosting you!
Zoom webinar | 11th July | 10am BST 11am CEST | 45 minutes
Delivering a winning pack price architecture strategy
Managing hundreds of SKUs is a daunting task for major FMCG brands, requiring a well-defined strategy. In the absence of a robust pack price architecture, brands may fail to satisfy customer demands and price points, leading to missed opportunities. In the inflationary environment we’re in today, brands can no longer afford to neglect this key revenue growth lever.
With careful planning and refinement, companies can boost their portfolio growth by offering the appropriate format, pack size, and price for each purchase occasion and shopper mission.
In our upcoming webinar Acumen Consultant, Kemi Odeogberin, will share:
- How to establish a clear revenue strategy for your portfolio
- Determining clear shopper roles for your customers & products
- Identifying and implementing pack/price opportunities
- Refining the approach: Measuring, tracking and adapting your portfolio