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Tue, 05 Jul


Zoom webinars

Webinar: Building your RFP for trade promotion management software

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Webinar: Building your RFP for trade promotion management software

Date & Time

05 Jul 2022, 09:00 BST

Zoom webinars


Over half of promotions fail to deliver positive ROI, and consumer goods companies globally struggle to grasp actionable insights in order to make value driving decisions. Dedicated Trade Promotion Management tools (TPM) are essential for any manufacturer looking to increase profits, but are by no means a small purchase for manufacturers to make.

The TPM purchasing process is notoriously arduous, involving various teams and stakeholders across consumer goods businesses going through a number of selection rounds before finally committing to a partner. But how do you ensure you’ve made the right decision? What does a best practice RFP process involve? What are some of the common mistake and pitfalls manufacturers make?

Take part in our 45-minute webinar where Matt Wills, Acumen’s founder and Chief Product Officer, will share the importance of a thorough TPM RFP framework, best practice considerations, and what to have in place before embarking on the RFP process.


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