ANZ Webinar: Building a winning promotional plan
![ANZ Promotion Optimisation Deck.png](https://static.wixstatic.com/media/a9e559_5803dbd3fe94447baca42a0ed18273c1~mv2.png/v1/fill/w_735,h_421,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/ANZ%20Promotion%20Optimisation%20Deck.png)
Date & Time
26 Mar 2024, 11:00 GMT+8
Zoom Webinar
About
Building a winning promotional plan
Zoom webinar | 26th March | 2PM AEDT | 4PM NZDT | 11AM SGT | 45 minutes
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With inflation slowing down, cost of living pressures and the ongoing pricing inquiry involving Coles & Woolworths in the ANZ market, suppliers are facing pressures to deal back their price increases. The quickest RGM lever that can be pulled to achieve this is promotions - by increasing the intensity of promotions and/or the depth of discounts.
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However, this can often lead to certain drawbacks for suppliers, with potential short-term wins at the cost of brand damage, starting price wars or re-basing shelf price. So, how can you avoid the common pitfalls and build a winning promotional plan?
Join our upcoming webinar, where we will be covering:
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What are the challenges that suppliers are facing around promotions?
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Identifying common pitfalls and key considerations in executing a promotional plan.
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How to build a winning promotional plan that enables you to achieve your category and brand objectives?
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Insights into securing the long-term success for your promotional plan.
Please note: This webinar is for professionals from across the consumer brands industry.
Register Now
Tue, 26th Mar | Zoom Webinar