Putting the brakes on trade spend escalation
Our client came to us as they were seeing their trade spend as a % of sales creeping up year after year. They needed to put the brakes on and get some structure & defensibility back in place.
Realising promotional potential
This business came to us as they were not achieving the levels of return on their promotional spend they knew they were capable of.
Pricing conundrums in Spain
This business was losing money on three
important brands in Spain, due to low and inconsistent pricing.