Why invest in TPM? -
A manufacturer's perspective
A whopping £314bn is spent by consumer brands on promoting their products every year but 72% of committed promotions don't break even for suppliers. Frequent promotional evaluation is crucial to ensure sales teams have effective guidelines to follow but, without the right tools & processes, achieving visibility of promotional performance can be time consuming, cumbersome and over-reliant on the technical know-how of individuals.
In this webinar, we spoke to Consulting Manager, Adam Cecil, on the role of TPM solutions in driving ROI for manufacturers. Adam brings a wealth of FMCG experience from his roles at Kraft Heinz across revenue management and data analytics.
The P&L challenges facing FMCGs today and the repercussions of not having the right tools & processes
What an optimal promotion management process looks like and how TPM can help you get there
Tangible examples from our clients and actionable next steps to start your TPM journey