The consumer goods industry has been through a whirlwind of change over the past two years. As the world rode the waves of the pandemic, we saw shopper habits change in line with government restrictions. Alongside this, demographic changes and digital transformation continue to impact the way we live, work, communicate and ultimately, buy.

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In light of these changes, revenue management has played a pivotal role: It’s evolved from an emerging function born from a combination of sales, finance, marketing, and IT, to one that businesses rely on in order to deliver overall growth.

 

But what is most important for revenue managers in 2022? Where should they anticipate risks, and where should they look for opportunities? In our report, we outline the top trends affecting revenue management that act as a foundation for both short-term and long-term strategies. Click below to download and view the full brochure.