Webinar: Improving conditionality to form mutually beneficial partnerships with customers

This webinar was broadcast on the 10th March via Microsoft teams.

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In Asia, joint business planning is less common than in Europe, and we’ve found that customers have a stronger influence with pricing and promotions over suppliers, exposing them to future risks.

 

Take part in our 45-minute webinar, where Acumen will share some best practices around improvingconditionality to form mutually beneficial partnerships with customers. Using a comprehensive framework, our consultants will share the key steps to follow:

 

1.  Understand your trade terms and their conditionality

2.  Strengthen these trade terms

3.  Demonstrate the value of your terms to your customers

4.  Implement the plan

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News
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Acumen's 2020 Highlights report 

Our 2020 highlights report includes a round up of revenue management news and insights throughout 2020.

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Acumen's feature in the 2020 POI TPx Vendor Panorama

Acumen has once again appeared in the POI TPx Vendor Panorama, alongside 22 other vendors.

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An interview with Acumen's APAC Team, published with Consultancy Asia

Acumen's APAC team - Andy Bainton and Sarah Stewart - discuss their journey so far in Singapore. 

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Events 
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Acumen's European Event: 'Europe's consumer goods landscape in 2021: New trends, strategies, and tactics in revenue management'

Tuesday 9th March, 9:00 GMT

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To access recordings of past events & webinars, head over to our insights page.

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