Webinar: Improving conditionality to form mutually beneficial partnerships with customers

This webinar was broadcast on the 10th March via Microsoft teams.

In Asia, joint business planning is less common than in Europe, and we’ve found that customers have a stronger influence with pricing and promotions over suppliers, exposing them to future risks.


Take part in our 45-minute webinar, where Acumen will share some best practices around improvingconditionality to form mutually beneficial partnerships with customers. Using a comprehensive framework, our consultants will share the key steps to follow:


1.  Understand your trade terms and their conditionality

2.  Strengthen these trade terms

3.  Demonstrate the value of your terms to your customers

4.  Implement the plan