Webinar: Improving conditionality to form mutually beneficial partnerships with customers

This webinar was broadcast on the 10th March via Microsoft teams.

In Asia, joint business planning is less common than in Europe, and we’ve found that customers have a stronger influence with pricing and promotions over suppliers, exposing them to future risks.


Take part in our 45-minute webinar, where Acumen will share some best practices around improvingconditionality to form mutually beneficial partnerships with customers. Using a comprehensive framework, our consultants will share the key steps to follow:


1.  Understand your trade terms and their conditionality

2.  Strengthen these trade terms

3.  Demonstrate the value of your terms to your customers

4.  Implement the plan

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Acumen's 2020 Highlights report 

Our 2020 highlights report includes a round up of revenue management news and insights throughout 2020.

Acumen's feature in the 2020 POI TPx Vendor Panorama

Acumen has once again appeared in the POI TPx Vendor Panorama, alongside 22 other vendors.

An interview with Acumen's APAC Team, published with Consultancy Asia

Acumen's APAC team - Andy Bainton and Sarah Stewart - discuss their journey so far in Singapore. 


Acumen's APAC Event: 'Building your revenue management roadmap in an evolving consumer goods landscape in APAC'

Thursday 27th May, 16:00 SGT

Webinar: Why is revenue management important?
Tuesday 23rd March, 16:00 SGT/ 8:00 GMT


To access recordings of past events & webinars, head over to our insights page.

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