This webinar was broadcast on the 10th March via Microsoft teams.

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In Asia, joint business planning is less common than in Europe, and we’ve found that customers have a stronger influence with pricing and promotions over suppliers, exposing them to future risks.

 

Take part in our 45-minute webinar, where Acumen will share some best practices around improvingconditionality to form mutually beneficial partnerships with customers. Using a comprehensive framework, our consultants will share the key steps to follow:

 

1.  Understand your trade terms and their conditionality

2.  Strengthen these trade terms

3.  Demonstrate the value of your terms to your customers

4.  Implement the plan