Blog

  • Florence Evans

Acumen features in Gartner’s 2019 ‘Hype Cycle for consumer goods’ report

Acumen feature in Gartner’s latest report: Hype Cycle for Consumer Goods, 2019. This highlights notable technology providers in the consumer goods industry, aligning them to their ‘Hype Cycle’ model. The report features commentary from Ellen Eichhorn and discusses how relevant different technologies are to generating worthy insights in order to overcome challenges that consumer goods companies face today.


Fast moving consumer goods businesses find opportunities for growth through looking at new technologies and improved consumer experience, as well as increasing efficiency and productivity to positively impact the bottom line. In Gartner’s 2019 ‘Hype Cycle for Consumer Goods’ report, a variety of technology and solution providers are assessed according to their stage in the Gartner ‘Hype Cycle’ and how they benefit consumer goods businesses. The report discusses Trade Promotion Optimisation technology as climbing the ‘slope of enlightenment’ and recommends Acumen as a sample vendor.





Download the full report here and see Acumen featured in Gartner’s 2019 ‘Hype Cycle for consumer goods’ report.

60 views
    Acumen_Lockup_Full Colour_Horizontal_RGB