• Florence Evans

Acumen features in Gartner’s 2019 ‘Hype Cycle for consumer goods’ report

Acumen feature in Gartner’s latest report: Hype Cycle for Consumer Goods, 2019. This highlights notable technology providers in the consumer goods industry, aligning them to their ‘Hype Cycle’ model. The report features commentary from Ellen Eichhorn and discusses how relevant different technologies are to generating worthy insights in order to overcome challenges that consumer goods companies face today.

Fast moving consumer goods businesses find opportunities for growth through looking at new technologies and improved consumer experience, as well as increasing efficiency and productivity to positively impact the bottom line. In Gartner’s 2019 ‘Hype Cycle for Consumer Goods’ report, a variety of technology and solution providers are assessed according to their stage in the Gartner ‘Hype Cycle’ and how they benefit consumer goods businesses. The report discusses Trade Promotion Optimisation technology as climbing the ‘slope of enlightenment’ and recommends Acumen as a sample vendor.

Download the full report here and see Acumen featured in Gartner’s 2019 ‘Hype Cycle for consumer goods’ report.

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Acumen's 2020 Highlights report 

Our 2020 highlights report includes a round up of revenue management news and insights throughout 2020.

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Acumen has once again appeared in the POI TPx Vendor Panorama, alongside 22 other vendors.

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Acumen's APAC team - Andy Bainton and Sarah Stewart - discuss their journey so far in Singapore. 


Acumen's APAC Event: 'Building your revenue management roadmap in an evolving consumer goods landscape in APAC'

Thursday 27th May, 16:00 SGT

Webinar: Why is revenue management important?
Tuesday 23rd March, 16:00 SGT/ 8:00 GMT


To access recordings of past events & webinars, head over to our insights page.

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