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  • Florence Evans

Acumen feature in the 2020 POI TPX Vendor Panorama

Updated: Aug 27


Acumen have once again appeared in the POI TPX Vendor Panorama, alongside 22 other vendors of market leading technology services. Each vendor is evaluated and assessed on various aspects of its product offering and overall company capability.


As part of the promotion optimisation institute’s efforts to help its members improve their ability to manage trade promotions and drive profitable growth, the organisation publishes its annual TPx Vendor Panorama to showcase the best in class and highlight the technology and related service options that can help to improve promotional outcomes. The report assessed our capability in the promotional management space, regarding our consulting products for promotional optimisation, our TPM/TPO solution Acumen Invest™, and our capability enhancing products that come with it.


The report accredited us with ‘Best in class’ distinctions in the following areas:

  • Desktop UX

  • Field Analytics & Insights

  • Internal Collaboration

Some highlights from the report include:


“We find Acumen to be special in the marketplace because of its ability to provide consulting, implementation, ongoing support services, and software from a single source."
“Highly desirable for a company seeking TPx but having difficulty moving off of spreadsheets."

The publication also highlighted our change management and capability enhancing ability which we offer alongside our applications. What sets Acumen apart is our ability to influence adoption of the tool within teams. Our consultants help our clients to use Invest, for long term change and success. The POI noted that while we offer flexibility in reporting, we are also focused on optimising the promotion management process and helping our clients to develop “focused reporting” to answer the most important business questions.


“Change management is critical in TPx and the Acumen team includes it with every project and does it well."

Read POI’s TPx Vendor Panorama Acumen excerpt here!

How to access the full POI TPx Vendor Panorama:


To access the full POI TPx Vendor Panorama report, receive comp passes to upcoming POI virtual and in-person events, POI Global Virtual Summit - Live on September 22, 2020, 7AM-7PM EDT, have access to the quarterly POI Manufacturer Connect Share Group and much more, Join POI as a member: https://poinstitute.com/membership. For company/team membership: please contact Joanie Hampton jhampto@p-o-i.org. Teams receive 2 hours of advisory with the TPx Vendor Panorama report Author, Pam Brown. Members that are registered by September 15th receive a Certified Collaborative Marketer enrollment (value $5k) which is designed to develop the skills of leaders in the CPG Industry. https://poinstitute.com/ccm/


Get in contact


The Acumen TPM/ TPO web solution, Acumen Invest™, is a web application that helps you see how promotions have performed in the past, and forecast how new promotions will pan out in the future, giving your customer teams a complete business plan. It integrates ERP and external scan data giving you true visibility of what’s working and what’s not. To find out more about Invest, get in contact with us and reach us at info@acumenci.com

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