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Trusted by some of the world’s leading consumer goods companies

 

From confusion to clarity

The Acumen solution comprises three modules, each dedicated to optimising your business planning journey. From mastering the fundamentals of trade promotion management to ensuring complete accuracy in your invoice matching and accruals, our fully integrated platform has got you covered.

 

Real-time TPM solution for immediate results 

Experience one of the few TPM solutions on the market with a completely live system. Instantly see how changes to your plan affect your P&L. Run unlimited scenarios and compare them simultaneously. When satisfied, update your plan with the optimised version at the click of a button. This highly dynamic app matches the speed and efficiency you need.

Streamlined business planning, from simulation to settlement

Our Sales Accounting module enables you to efficiently manage claims and accruals within the solution. It consolidates all invoice, claim, and accrual information into a single and fully integrated engine. Users can match claims against promotions or other investments and view the accruals and deductions generated. 

A specialist tool with a complete suite of integrations

Our application features a complete suite of standard integrations available for all clients. Our system-agnostic approach ensures compatibility with any system, meaning you can plug and play with confidence.

Advanced reporting suite leveraging PowerBI and Machine Learning 

Our reporting suite, powered by embedded PowerBI, offers complete flexibility and advanced machine learning capabilities. Leveraging our revenue management expertise, our reporting capabilities are limitless, providing comprehensive and sophisticated insights for your business needs.

Enhanced user adoption and data insights, leveraging generative AI​

Users can ask questions, seek clarification, and receive guidance within the familiar context of a chat. This intuitive and user-friendly approach simplifies access to data, system information and application support.​

What makes Acumen and trade promotion management different?

  • Flexible and completely live scenario planning capabilities that enable dynamic forecasting

  • Features designed to accommodate every market archetype, from data-rich modern trade markets to traditional trade, with multi-currency support

  • An in-house implementation team with a wealth of experience who understand your world

  • A system-agnostic integration model and approach that sets us apart from the competition

Delivering impact across 200+ industries

 

Trade Promotion Management

Food & Beverage Supplier

A multi-category supplier in dairy, early-life nutrition, and water implemented trade promotion management to optimise business planning and support digital transformation. The solution consolidated data, streamlined processes, and freed up key account managers’ time. This case study outlines the challenges, implementation process, and quantifiable outcomes achieved through TPM integration.  

1st

For the first time, visibility of buy-in and sell-out data enabled the pre and post-evaluation process.

72 Excel files removed

Removed 72 separate Excel planning files in a single market, which significantly reduced the time spent on manual data validation

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Trade Promotion Management

Soft Drinks Manufacturer

A leading player in the Australian beverage market, faced a complex operating environment dominated by a grocery duopoly. The Metcash business also created additional complexity thanks to a tiered operating model, independent store ownership and the presence of multi-store operators. To address these challenges, the Acumen TPM tool was deployed, streamlining business planning and enabling more robust financial management.

2%

Increased ROI on $500m trade spend

4x

Unlocked the ability to budget and forecast quarterly

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See how Acumen Trade Promotion Management works

01:01

Helping the world’s leading consumer brands make better business decisions

 

Acumen x Danone TPM Partnership
03:12

“Acumen has fuelled our digital transformation journey.”

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Acumen x Danone TPM Partnership
03:12

Acumen x Coca Cola Hellenic TPM Partnership
01:10

“Acumen had the speed we needed to move at. Within 16 weeks we had a solution up and running”

Jonathan Scott
BPMS Manager
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Acumen x Coca Cola Hellenic TPM Partnership
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All client stories

We are recognised as expert partners by both our clients and the industry

  • Gartner - "Acumen offer a complete TPx solution with an exceptional user interface"
  • POI - "Change management is critical in TPx and the Acumen team includes it in every project"
  • Purina - "European best practice award for Trade Promotions Management"
  • Pernod Ricard - "Global best practice IT award winners"