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Insights

At Acumen, our team of consultants deliver you revenue management insights, expertise and perspectives through our content. Take a look below at our webinars and brochures to take your knowledge to the next level.

Webinar: 'Why is Revenue Management important?'

 

What is revenue management and why is it so critical to organisations? Does the wider business understand the importance of your revenue management function? 

 

Watch our 45-minute webinar where Acumen will share the importance of revenue management for FMCG companies now, how to communicate this internally and build a mindset across the business.

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Webinar: 'Why implement structure to your pricing?'

 

Do you understand the fundamentals of structuring pricing? Does your team know why a clear structure is the foundation for success?

 

Watch our 45-minute webinar where Acumen will share the importance of implementing structure to your pricing, building defensibility and how to build capability across your team.

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Webinar: 'How not to buy TPM/TPO'

 

 

What are the common mistakes made in the RFP/RFI selection process? What considerations need to be made? 

Watch our 45-minute webinar where our APAC Lead, Sarah Stewart, will share some of our experiences over the years from going through the RFP/ RFI selection process with CPGs for a new TPM/TPO solution. 

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Webinar: 'Creating compelling selling stories'

 

Why are selling stories important? How do selling stories fit into the change process?

 

Watch our 45-minute webinar where Acumen will share the importance of selling stories, how to prepare your message, and how to enhance your team's capability in this area. 

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Webinar: 'Overcoming the international pricing challenges faced by consumer brands'

 

 

What international pricing challenges are facing the consumer goods industry? What's acumen's approach to overcoming them? 

Watch our 45-minute webinar where Acumen’s Chief Commercial Officer, Nick Ryan, will share how to overcome the international pricing challenges faced by consumer brands.

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Webinar: 'Leveraging future technologies to deliver trade spend optimisation'

 

What challenges do senior consumer goods professionals face when dealing with today's complex technology landscape? What new technologies will have the greatest impact for consumer goods professionals? How do you lead the adoption of new technologies for revenue management?

 

Watch our 45-minute webinar where Matt Wills, Acumen’s Chief Product Officer, will share some best practices around leveraging future technologies to deliver trade spend optimisation.

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Webinar: 'How to improve conditionality to form mutually beneficial partnerships with customers'

 

 

In Asia, joint business planning is less common than in Europe, and we’ve found that customers have a stronger influence with pricing and promotions over suppliers, exposing them to future risks.

Watch our 45-minute webinar, where Acumen will share some best practices around improving conditionality to form mutually beneficial partnerships with customers. 

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Webinar: "Buying alliances, pricing exposure and cross-border risk"

 

Price exposure is a major risk factor in today’s world for CPG companies as customers seek to leverage price discrepancies to improve their margins.

 

Watch our 45-minute webinar where Acumen will discuss the topic and provide the audience with some tangible steps they can take to quantify and mitigate the risk presented.

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Webinar: 'How Covid19 has changed revenue management in 2020'

 

 

Watch our 45-minute webinar, where Acumen will share the short, medium, and longer-term impact on the revenue management agenda and customers’ response.

Watch the replay by filling out the form below: 
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