Tue, 18 Apr|
Webinar: Why invest in TPM - A manufacturer's perspective
Date & Time
18 Apr, 09:00
Why invest in TPM - A manufacturer's perspective
Online webinar | 18th April 2023 | 9:00 am BST
A whopping £314bn is spent by consumer brands on promoting their products every year but 72% of committed promotions don't break even for suppliers. Frequent promotional evaluation is crucial to ensure sales teams have effective guidelines to follow but, without the right tools & processes, achieving visibility of promotional performance can be time consuming, cumbersome and over-reliant on the technical know-how of individuals.
In this webinar, we're speaking to Consulting Manager, Adam Cecil, on the role of TPM solutions in driving ROI for manufacturers. Adam brings a wealth of FMCG experience from his roles at Kraft Heinz across revenue management and data analytics.
Agenda to cover:
- The P&L challenges facing FMCGs today and the repercussions of not having the right tools & processes
- What an optimal promotion management process looks like and how TPM can help you get there
- Tangible examples from our clients and actionable next steps to start your TPM journey
*This webinar is for commercial and revenue management professionals from across the consumer goods industry.