Using Revenue Growth Management to help combat inflation

Rising costs across the whole value chain in the consumer goods industry have impacted manufacturers for the worse. They must balance the need to protect margins, taking on the risk that higher prices will hit demand. How consumer brands react to this, taking into account buyer data and making strategic decisions, will be hugely important looking ahead to 2022. Getting the pricing right has never been more important.

Take part in our 45-minute webinar, where Nick Ryan, Acumen's founder and chief commercial officer, will share how to use revenue growth management to help combat inflation, including:

•       How to understand where opportunities lie to effectively re-position pricing •       Using your RM levers innovatively to deliver revenue growth •       How to maximize the opportunity for margin improvement in light of inflationary pressures