Trade Spend: Investment or Expense? (Europe timeslot)

The average manufacturer spends over 30% of it's revenue on trade spend, but are these trade terms fully justified? Often, trade term agreements have not been reviewed for many years, they become an ever-growing, complex 'can of worms' that the business sits upon and ignores. Un-accounted for trade spend results in low profit margins, and can damage brand perception.

Throughout this 45-minute webinar, our APAC Lead, Max Lawday, will explain:

• how to reduce trade terms complexity
• how to address unaccounted for trade spend
• how to manage trade terms profitably

This webinar will be hosted at a time suited to the European and UK audience.