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Tue, 22 Mar



Trade Spend: Investment or Expense? (Europe timeslot)

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Trade Spend: Investment or Expense? (Europe timeslot)

Date & Time

22 Mar 2022, 09:00 – 09:45 GMT



The average manufacturer spends over 30% of it's revenue on trade spend, but are these trade terms fully justified? Often, trade term agreements have not been reviewed for many years, they become an ever-growing, complex 'can of worms' that the business sits upon and ignores. Un-accounted for trade spend results in low profit margins, and can damage brand perception.

Throughout this 45-minute webinar, our APAC Lead, Max Lawday, will explain:

  • how to reduce trade terms complexity
  • how to address unaccounted for trade spend
  • how to manage trade terms profitably

This webinar will be hosted at a time suited to the European and UK audience.


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