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Tue, 23 Nov
|Webinar
Overcoming international pricing challenges faced by consumer brands
Registration is Closed
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Date & Time
23 Nov 2021, 09:00 – 09:05 GMT
Webinar
About
Without a clear, consistent structure to pricing, consumer goods companies will inevitably:
- Put themselves at risk from pricing exposure
- Lose money through ineffective pricing
- Create more chaos with little guidance for new product pricing
Most consumer goods companies are grappling with a 'spaghetti' of inherited pricing, and have to tackle this alongside the challenges of the rapidly evolving retail landscape. This quickly becomes a complicated task that needs a clear strategy. With the right thinking and clear principles to follow, companies can deliver growth through a structured pricing framework
Join our 45-minute webinar to discover:
- How to foresee pricing challenges from customers in the ever-evolving international retail landscape
- The primary ingredients for pricing excellence and the principles of pricing direction and design
- Proactive & reactive pricing methodologies and the key steps to get started on the pricing journey
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