Overcoming international pricing challenges faced by consumer brands

Without a clear, consistent structure to pricing, consumer goods companies will inevitably:

• Put themselves at risk from pricing exposure
• Lose money through ineffective pricing
• Create more chaos with little guidance for new product pricing

Most consumer goods companies are grappling with a 'spaghetti' of inherited pricing, and have to tackle this alongside the challenges of the rapidly evolving retail landscape. This quickly becomes a complicated task that needs a clear strategy. With the right thinking and clear principles to follow, companies can deliver growth through a structured pricing framework

Join our 45-minute webinar to discover:

• How to foresee pricing challenges from customers in the ever-evolving international retail landscape
• The primary ingredients for pricing excellence and the principles of pricing direction and design
• Proactive & reactive pricing methodologies and the key steps to get started on the pricing journey