Navigating Ecommerce: How revenue managers can adapt and evolve

28% of UK households order groceries online at least once every four weeks, equating to around 8 million total shoppers. And this trend doesn't only apply to the UK, the pandemic has accelerated the growth of Ecommerce globally.

E-commerce is still a relatively new area for FMCG organisations, but is an increasingly hot topic in a digital-first world. Revenue management and sales teams alike all have a key part to play in Ecommerce success, so how can they collaborate to succeed?

Sign up to our upcoming webinar, which takes the form of a panel discussion featuring Stuart Heffernan, Global Ecommerce Leader at Pernod Ricard, and Steve Davey, Commercial Strategy Director at Bainton Consulting. Throughout the discussion, you will discover:

• How consumer goods businesses can adapt and evolve in an increasingly online world
• The key differences between Ecomm pure play and more traditional channels from a customer relationship      perspective
• How to leverage the abundance of data available to your advantage
• The upcoming trends in Ecommerce and what to expect over the next 12-18 months