How to create compelling selling stories

5-10 years ago revenue management was not a key focus area for many consumer goods companies. However in the last few years, revenue management is starting to become a crucial discipline in many businesses, with dedicated teams being built, sophisticated methods of data capture to analyse new trends, and new systems put in place. We are starting to see more projects than ever to define PPA, drive conditionality & structure of trade terms and rethink promotion strategy to drive growth.

What makes these initiatives sustainable? What drives their success? Effective communication in the form of compelling selling stories.

Take part in our 45-minute webinar, where our team of consultants will share:

•        The importance of selling stories in the change process

•        Preparing your message and creating your story

•        Bringing the whole business along the journey with consistent messaging