Designing a winning promotional plan

Promotions can be a highly effective way of driving volume, particularly when aligned to events in the calendar year or in conjunction with loyalty schemes. But, executing the right promotional plan is a challenge for consumer brands. The fast-paced, competitive environment, alongside the ever-changing needs of the consumer mean that often, promotional strategies fail to deliver return on investment. Attempts to clearly communicate with customers can get lost in the crowd.

However, the inflationary pressures manufacturers face today mean that promotions are a strategy most can’t afford to get wrong, as the cost-conscious consumer will continue to seek value. So, how can you design a winning promotional plan to deliver ROI and help to combat inflation?

Take part in our 45-minute webinar where Acumen will share the importance of managing and optimising promotions, and how to build your promotional plan.