Wed, 23 Aug|
APAC Webinar: Delivering a winning pack price architecture strategy in APAC
Date & Time
23 Aug, 13:00 GMT+8 – 24 Aug, 13:45 GMT+8
Zoom webinar | 23rd August | 1pm SGT | 45 minutes
Delivering a winning Pack Price Architecture (PPA) strategy in APAC
Managing hundreds of SKUs is a daunting task for major FMCG brands, requiring a well-defined strategy. In the absence of a robust pack price architecture, brands may fail to satisfy customer demands and price points, leading to missed opportunities. In the inflationary environment we’re in today, brands can no longer afford to neglect this key revenue growth lever.
With careful planning and refinement, companies can boost their portfolio growth by offering the appropriate format, pack size, and price for each purchase occasion and shopper mission.
In our upcoming webinar, Tim Chupin & Zinnia Woolliams will discuss how to develop and implement a successful PPA strategy to navigate the inflationary environment in the APAC region. They will be sharing:
- How to establish a clear revenue strategy for your portfolio
- Determining clear shopper roles for your customers & products
- Identifying and implementing pack/price opportunities
- Refining the approach: Measuring, tracking and adapting your portfolio