Why invest in Trade Promotion Management (TPM)?Why do organisations need Trade Promotion Management (TPM)? Many fast-moving consumer goods (FMCG) companies recognise the potential of...
In conversation with Kelly Rolader, Bic's VP of Revenue GrowthThe following article is a modified and summarised transcript from Acumen’s discussion with Kelly Rolader, Bic’s Head of RGM, on ‘Revenue...
The future of Trade Promotion Management (TPM)The Trade Promotions (TPx) market has great potential to transform commercial teams' work. Expected to grow at 10.9% CAGR over the next 5...