Smart revenue management,

lasting change.

We help consumer product companies manage and optimise their customer pricing and investments​ to make better decisions and deliver ROI

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Revenue management

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"Since working with Acumen, we've become a more integrated business, and were starting to think about different opportunities to grow and use the data that we've got in a much more informed way"

Phil Morgan, Head of Commercial Planning and Execution at Premier Foods

We're proud to work with some of the world's leading FMCG brands 

Promotion planning & optimisation remains the number 1 importance for transformation in FMCG 

Of consumer goods brands are struggling to manage modern trade

Of FMCGs spend between 11 and 27% of revenues on trade promotions, often the second largest expense on the P&L.

90% more time to spend interpreting the data rather than managing the data itself

See how our implementing our Trade Promotion Management tool, Acumen Invest, worked to deliver ROI and improve ways of working for Coca-Cola Hellenic in Ireland.

Phil Morgan
Head of Commercial Planning and Execution at Premier Foods

"Since working with Acumen, we've become a more integrated business, and were starting to think about different opportunities to grow and use the data that we've got in a much more informed way"

Chris Lemon 
Commercial Excellence Director, Coca-Cola Hellenic

"Acumen have an expertise in the FMCG industry with global learnings they can bring to us, as well as the understanding of our business and how we work, to find the right solution for us"

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Phil Morgan
Commercial Planning & Execution Director,
Premier Foods

"Since working with Acumen, we've become a more integrated business, and were starting to think about different opportunities to grow and use the data that we've got in a much more informed way"

Chris Lemon 
Commercial Excellence Director,
Coca-Cola Hellenic

"Acumen have an expertise in the FMCG industry with global learnings they can bring to us, as well as the understanding of our business and how we work, to find the right solution for us"

Embed revenue management within your organisation

Gain clarity and control of your promotional plan

Influence join business plans and gain read across global customers

Make better decisions

With agility and the ability to react to external events

Build a revenue management mindset

Embed the right tools to make revenue management a ‘team sport’

Deliver return on investment

See tangible positive P&L impacts and deliver significant ROI from revenue management activity