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Building pricing excellence
On demand webinars, articles & reports
Why is pricing important?
Without a clear, consistent structure to pricing, consumer goods companies will inevitably put themselves at risk from pricing exposure, lose money through ineffective pricing, and potentially create chaos with little guidance for new product pricing.
Most consumer goods companies are grappling with a 'spaghetti' of inherited pricing, and have to tackle this alongside the challenges of the rapidly evolving retail landscape. This quickly becomes a complicated task that’s easy to get lost in. Furthermore, rising commodity costs and inflation aggravate the pain.
To prevent margin erosion and losing out on market share, strategic pricing techniques are essential for FMCGs looking to drive growth.
Explore our resources below to gain insights into building pricing excellence.
Building pricing excellence
Insights for Revenue Managers:
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The fundamentals of structuring pricing?
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Why a clear structure is the foundation for success for your team
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How to understand where opportunities lie to effectively re-position pricing
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Using your RM levers innovatively to deliver revenue growth
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How to maximize the opportunity for margin improvement in light of inflationary pressures
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The importance of selling stories in the change process
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Preparing your message and creating your story
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Bringing the whole business along the journey with consistent messaging pressures
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How the international pricing landscape is evolving in light of challenges like retail alliances and centralised procurement strategies
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Acumen’s best-practice approach to achieving a defensible pricing strategy
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How to take action, including real life examples of how Acumen are supporting leading international brands in this area
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Which revenue management levers you need to pull to create a convincing narrative
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How to negotiate and sell-in the changes to your customers
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How to develop customer insight and your negotiation story
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How to reduce trade terms complexity
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How to address unaccounted for trade spend
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How to manage trade terms profitably