Consumer Goods Technology (CGT) magazine’s latest report features notable solution providers at the forefront of Trade Promotion Management (TPM) and Optimisation. The guide features commentary from industry experts and discusses the relevant TPM challenges that consumer goods companies face today.
According to CGT, FMCG companies are behind other industries when it comes to their level of investment in and adoption of advanced technologies. These obstacles include a lack of quality data, technical challenges involved with integrating a tool, and the scale of change management required. The full report highlights these challenges in depth and includes a comparison chart of the 19 solution providers at the forefront of trade promotion excellence, Acumen included.