Oct 12, 2021Adapting to HFSS: What can manufacturers do to respond? As part of our 2021 UK & Ireland virtual revenue management forum, Ben Simpson – Revenue & Channel Director at Kellogg UK – presented a...
Aug 31, 2021Insights from the experts: 3 ways to rethink your RGM strategyAs part of our ‘Busting the myths’ podcast series, the Acumen team had the pleasure of speaking to Marleen Verdeyen, Revenue Growth...
Aug 19, 2021Revenue growth management: Now more important than everFMCG companies are operating in an increasingly challenging retail environment, and top line growth is a far smaller opportunity than it...
Mar 23, 2021Why structure your pricing now?Increasing costs, aggressive competition, a saturated market, and ambitious profit targets are just some of the external pressures placed...