Jan 25, 2019Hang on to your price increase...You've just worked hard at securing a price increase, weeks of hard work and intense discussions. Well done, your plan now shows a...
Nov 15, 2018The Acumen Revenue Management Assessment – The survey resultsRevenue management teams are becoming more and more advanced as a functional unit within FMCG organisations. 2018’s Acumen revenue...
Nov 9, 2018Preventing customer fallout when implementing changeRecent merger events of key customers for FMCG businesses have proposed vast challenges on both pricing and investment. Tesco-Booker,...
Oct 5, 2018Ways of Working Smarter: Keep a tight grip on your Promotional ObjectivesWithout a clear understanding of exactly what you want from your promotions, it’s hard to avoid the temptation to copy, paste, and tweak...
Oct 4, 2018Ways of Working Smarter: Tips from The Acumen TeamTo kick-start our 'Ways of Working Smarter' initiative, we're thinking about the little details in everyday life that make big...
Sep 23, 2018How are you preparing your pricing & promotions for the festive period?Takings at the tills during the run up until Christmas rise year on year, as shoppers worldwide rush to buy before and during the festive...