May 27, 2021Smart Trade Promotion Management with Acumen InvestOver 20% of FMCGs spend between 11% and 27% of revenues on promotions, often the second-largest expense on the P&L. With trade promotion...
Apr 26, 2021The Carrefour Taiwan acquisition of Wellcome: Here's what suppliers need to doEarlier this year, Carrefour Taiwan finalised the purchase of Wellcome Taiwan, bringing all Wellcome supermarkets and Jasons Market Place...
Mar 30, 2021Navigating through ‘the next normal’ with Revenue Growth ManagementAs we move into ‘the next normal’, there is still significant uncertainty about the future, as economies begin recovering at different...
Mar 30, 2021The future of manufacturer and retailer relationshipsIn the last 6 months, the industry has experienced over 6 years’ worth of change, accelerating at a huge pace due to the events of 2020....
Mar 26, 2021Key learnings from Acumen's 2021 European Revenue Management forumEarlier this month, we held our 2021 European Revenue Management Forum: 'Europe's consumer goods landscape in 2021: New trends,...
Mar 23, 2021Why structure your pricing now?Increasing costs, aggressive competition, a saturated market, and ambitious profit targets are just some of the external pressures placed...