Why invest in Trade Promotion Management (TPM)?
Why do organisations need Trade Promotion Management (TPM)? Many fast-moving consumer goods (FMCG) companies recognise the potential of...
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Here's what we can do for you
Here's what we can do for you
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Finding a better way through smart revenue management
We help consumer goods brands manage and optimise their pricing, trade terms, promotions and pack price architecture through our holistic TPM software and consulting solutions.
Schedule a 30-minute introductory call with a member of our team
Profitable promotions
We'll give you the framework to analyse your promotional activity, from your perspective and your customers'. Altogether, it'll make sure you do more of the right promotions and less of the wrong ones.
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We're proud to work with some of the world's leading consumer goods companies
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Our consultants will become an extension of your team
We match our consultants to your project based on their expertise in revenue management. Get in contact to understand how Acumen can help your business through our revenue management software and consulting services.
Schedule a 30-minute introductory call with a member of our team
Revenue Management Insights for FMCGs
Matt Wills
Chief Product Officer
Leading the technical vision of the business and steering our approach
Nick Ryan
Chief Commercial Officer
Ensuring excellence in client management and new business acquisition
Our story
Acumen was founded in 2006 by Nick Ryan and Matt Wills, two ex blue-chip execs, tired of the lack of effective tools for making pricing and investment decisions. Since the beginning, we've been helping leading FMCGs make smarter decisions across pricing, promotions and mix through our proprietary software and consulting solutions. Now, Acumen have offices in London and Singapore and our clients include 12 out of the top 20 FMCG businesses in the world.
So, what makes us different?
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Unlike pure software providers in this space, we provide consulting and change management support across the pillars of revenue management. We develop long term relationships, partnering with our clients on their revenue management journey (many of our clients have been with us for 5+ years!). Most of our consultants have FMCG or retail backgrounds so are grounded in the reality of your business and what’s achievable with customers across different channels. Most importantly, Acumen are big on people - we are a close-knit team of smart, passionate individuals who you’ll enjoy working with!
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