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Acumen is now a part of Infor 

Read more about the acquisition here

Finding a better way through smart revenue management

We help consumer goods brands manage and optimise their pricing, trade terms, promotions and pack price architecture through our holistic TPM software and consulting solutions. 

Schedule a 30-minute introductory call with a member of our team

Trade Promotion Management Software

Profitable promotions

Trade Promotions Management

We'll give you the framework to analyse your promotional activity, from your perspective and your customers'. Altogether, it'll make sure you do more of the right promotions and less of the wrong ones.

Learn more

We're proud to work with some of the world's leading consumer goods companies

Campari
Swire Coca-Cola
L'Oreal
Coca-Cola
Unilever
William Grant & Sons
Colgate Palmolive
Burtons Biscuit Co
Bayer
Coca-Cola Hellenic
Heineken
Premier Foods
Pernod Ricard
Our consultants will become an extension of your team 
We match our consultants to your project based on their expertise in revenue management. Get in contact to understand how Acumen can help your business through our revenue management software and consulting services. 
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Schedule a 30-minute introductory call with a member of our team

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Revenue Management Insights for FMCGs

Pepsico
Matt Wills - Chief Product Officer

Matt Wills
Chief Product Officer

Leading the technical vision of the business and steering our approach 

Diageo
Mars
Nick Ryan - Chief Commercial Officer

Nick Ryan
Chief Commercial Officer

Ensuring excellence in client management and new business acquisition 

Our story

 

Acumen was founded in 2006 by Nick Ryan and Matt Wills, two ex blue-chip execs, tired of the lack of effective tools for making pricing and investment decisions. Since the beginning, we've been helping leading FMCGs make smarter decisions across pricing, promotions and mix through our proprietary software and consulting solutions. Now, Acumen have offices in London and Singapore and our clients include 12 out of the top 20 FMCG businesses in the world.

 

So, what makes us different?

Unlike pure software providers in this space, we provide consulting and change management support across the pillars of revenue management. We develop long term relationships, partnering with our clients on their revenue management journey (many of our clients have been with us for 5+ years!). Most of our consultants have FMCG or retail backgrounds so are grounded in the reality of your business and what’s achievable with customers across different channels. Most importantly, Acumen are big on people - we are a close-knit team of smart, passionate individuals who you’ll enjoy working with!

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