FMCG Revenue Management Consultancy

We’re proud to work with some of the world’s leading consumer goods companies

Acumen has been acquired by Infor, a leader in cloud-based business solutions. This strategic move deepens Infor’s focus on the food and beverage sector, particularly the FMCG and CPG industries.

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One-stop-shop for all your revenue management needs

Trade Promotion Management

Award-winning Trade Promotion Management software, enabling you to make better pricing, investment and customer planning decisions.

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Strategic Pricing Management

Strategic pricing software, providing clarity of international pricing and terms for forward thinking consumer goods companies.

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Pricing

Leverage our machine learning, advanced analytics, and industry expertise to recommend optimal retail prices, helping clients achieve competitive strategies and maximise profitability.

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Trade Terms

Optimise your pricing and terms across all channels by applying our industry-leading formula, from strategy to execution.

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Promotions

Never run a bad promotion again with our comprehensive approach to promo optimisation, leveraging machine learning to deliver optimised promo plans across your brands and customers.

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Mix & PPA

Extract more value by selling the right mix to the right consumer, in the most effective channel, for the appropriate occasions, with the optimal price and promo strategy.

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RGM Capability

Embed an RGM mindset across your organisation through our popular RGM capability programs, including playbooks, workshops, and 121 coaching.

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International Pricing

Navigate the dynamic European customer landscape confidently with our international pricing solutions, from strategy setting to execution principles and governance.

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Our solutions

What makes us different

Our Team

We are long term partners you will enjoy working with

Our Approach

We are intellectually strong, but grounded in reality

Our Solutions

We provide holistic revenue management solutions

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A team of expert consultants you will genuinely enjoy working with

Our team consists of seasoned FMCG professionals and consultants, ensuring a deep understanding of your world.

We don’t build things for you, we build them with you. Our average project health score of 9/10 reflects our down-to-earth and collaborative approach, setting us apart from traditional consultants.

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Delivering meaningful change across the globe

Promotion Optimisation & Pack Price Architecture

Healthcare Provider

A global healthcare leader, with a strong presence in a highly competitive market, sought to drive profitable market share growth across multiple channels. We developed a new multi-channel pack price architecture, aligning promotional strategies with the goal of improving net profit. This case study explores how our comprehensive approach optimised the company’s pricing and promotional structure, creating a platform for sustainable growth in a challenging market environment.

8%

promo plan margin improvement in grocery

$722k

profit from PPA

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Capability

Global Food Supplier

A leading global FMCG company specialising in table sauces, meals, snacks, and baby food sought to elevate their experienced revenue managers to industry-best status. Acumen designed a bespoke two-tier RGM masters program, blending core curriculum with personalised development plans. This case study outlines the challenges, solution approach, and key benefits achieved.

5 electives created

5 individual electives were created to reflect key competencies, support PDP and individual project progress.

9/10

NPS score achieved

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Trade Promotion Management

Food & Beverage Supplier

A multi-category supplier in dairy, early-life nutrition, and water implemented trade promotion management to optimise business planning and support digital transformation. The solution consolidated data, streamlined processes, and freed up key account managers’ time. This case study outlines the challenges, implementation process, and quantifiable outcomes achieved through TPM integration.

1st

For the first time, visibility of buy-in and sell-out data enabled the pre and post-evaluation process.

72 Excel files removed

Removed 72 separate Excel planning files in a single market, which significantly reduced the time spent on manual data validation

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Promotion Optimisation

UK Spirits Supplier

A UK spirits supplier was looking to enhance their promotional strategy for a key brand in their portfolio. The client sought to optimise their approach and gain deeper insights into promotional effectiveness. We conducted a thorough analysis to address critical questions surrounding display impact, funding strategies, margin optimisation, and governance frameworks. This case study explores how we developed a data-driven promotional framework, balancing promotional pressure and frequency whilst considering competitive dynamics.

£260k

Developed a full year promo plan for a core SKU that could generate £260k gross profit

£500k

£500k in RSV from implementing a deeper promotional strategy with two customers

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All client stories

We are recognised as expert partners by both our clients and the industry

"Acumen offer a complete TPx solution with an exceptional user interface" - Gartner
"Change management is critical in TPx and the Acumen team includes it in every project" - POI
"European best practice award for Trade Promotions Management" - Purina
"Global best practice IT award winners" - Pernod Ricard