Smart revenue management,

lasting change.

We help consumer product companies manage and optimise their customer pricing and investments​ to make better decisions and deliver ROI

Schedule a 30-minute introductory call with a member of our team

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Over the last 14 years, we’ve helped our clients to:

See clearly​

Our apps and analytics 
will give you a clear view 
of your pricing and promotion data.

Think differently

Our consultants will
challenge your models and 
change your perspectives.

Work smarter

Through our technology
and our ideas, we’ll change
the way your teams work.​

We're proud to work with some of the world's leading consumer goods companies

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Phil Morgan
Commercial Planning & Execution Director,
Premier Foods

"Since working with Acumen, we've become a more integrated business, and we're starting to think about different opportunities to grow and use the data that we've got in a much more informed way"

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Chris Lemon 
Commercial Excellence Director,
Coca-Cola Hellenic

"Acumen have an expertise in the FMCG industry with global learnings they can bring to us, as well as the understanding of our business and how we work, to find the right solution for us"

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Profitable promotions

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We'll give you the framework to analyse your promotional activity, from your perspective and your customers'. Altogether, it'll make sure you do more of the right promotions and less of the wrong ones.

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Promotion planning & optimisation remains the number 1 importance for transformation in FMCG 

86%

Of consumer goods brands are struggling to manage modern trade

>20%

Of FMCGs spend between 11 and 27% of revenues on trade promotions, often the second largest expense on the P&L

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90% more time to spend interpreting the data rather than managing the data itself

See how our implementing our Trade Promotion Management tool, Acumen Invest, worked to deliver ROI and improve ways of working for Coca-Cola Hellenic in Ireland.

"Acumen Invest is extremely quick to use and enables very quick scenario planning and detailed analysis work"

See how our our Trade Promotion Management tool, Acumen Invest, worked to speed up analysis and forecasting for our client, Premier Foods.

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Our consultants will become an extension of your team 
We match our consultants to your project based on their expertise in revenue management 

Schedule a 30-minute introductory call with a member of our team

Schedule a demo today
Get in contact to understand how Acumen can help your business through our revenue management software and consulting services
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