Smart revenue management,
We help consumer product companies manage and optimise their customer pricing and investments to make better decisions and deliver ROI
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We're proud to work with some of the world's leading consumer goods companies
Commercial Planning & Execution Director
"Since working with Acumen, we've become a more integrated business, and we're starting to think about different opportunities to grow and use the data that we've got in a much more informed way"
Commercial Excellence Director,
"Acumen have an expertise in the FMCG industry with global learnings they can bring to us, as well as the understanding of our business and how we work, to find the right solution for us"
Over the last 14 years, we’ve helped our clients to:
Our apps and analytics
will give you a clear view
of your pricing and promotion data.
Our consultants will
challenge your models and
change your perspectives.
Through our technology
and our ideas, we’ll change
the way your teams work.
We'll give you the framework to analyse your promotional activity, from your perspective and your customers'. Altogether, it'll make sure you do more of the right promotions and less of the wrong ones.
Promotion planning & optimisation remains the number 1 importance for transformation in FMCG
Of consumer goods brands are struggling to manage modern trade
Of FMCGs spend between 11 and 27% of revenues on trade promotions, often the second largest expense on the P&L
"Acumen Invest is extremely quick to use and enables very quick scenario planning and detailed analysis work"
See how our our Trade Promotion Management tool, Acumen Invest, worked to speed up analysis and forecasting for our client, Premier Foods.