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Finding a better way through smart revenue management

We help consumer brand manufacturers manage and optimise their pricing, trade terms, promotions and pack price architecture through our holistic software and consulting solutions 

Schedule a 30-minute introductory call with a member of our team

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Matt Wills
Chief Product Officer, Acumen

Leading the technical vision of the business and steering our approach 

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Nick Ryan
Chief Commercial Officer, Acumen

Ensuring excellence in client management and new business acquisition 

Our story


Acumen was founded in 2006 by Nick Ryan and Matt Wills, two ex blue-chip execs, tired of the lack of effective tools for making pricing and investment decisions. Since the beginning, we've been helping leading FMCGs make smarter decisions across pricing, promotions and mix through our proprietary software and consulting solutions. Now, Acumen have offices in London and Singapore and our clients include 12 out of the top 20 FMCG businesses in the world.


So, what makes us different?

Unlike pure software providers in this space, we provide consulting and change management support across the pillars of revenue management. We develop long term relationships, partnering with our clients on their revenue management journey (many of our clients have been with us for 5+ years!). Most of our consultants have FMCG or retail backgrounds so are grounded in the reality of your business and what’s achievable with customers across different channels. Most importantly, Acumen are big on people - we are a close-knit team of smart, passionate individuals who you’ll enjoy working with!

Profitable promotions


We'll give you the framework to analyse your promotional activity, from your perspective and your customers'. Altogether, it'll make sure you do more of the right promotions and less of the wrong ones.

We're proud to work with some of the world's leading consumer goods companies

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"Since working with Acumen, we've become a more integrated business, and we're starting to think about different opportunities to grow and use the data that we've got in a much more informed way"

Phil Morgan

Commercial Planning & Execution Director



"Acumen have an expertise in the FMCG industry with global learnings they can bring to us, as well as the understanding of our business and how we work, to find the right solution for us"

Chris Lemon
Commercial Excellence Director


Our consultants will become an extension of your team 
We match our consultants to your project based on their expertise in revenue management 

Schedule a 30-minute introductory call with a member of our team

Schedule a call today
Get in contact to understand how Acumen can help your business through our revenue management software and consulting services
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