We help consumer product companies manage and optimise their customer pricing and investments to make better decisions and deliver ROI
Schedule a 30-minute introductory call with a member of our team
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"Since working with Acumen, we've become a more integrated business, and we're starting to think about different opportunities to grow and use the data that we've got in a much more informed way"
"Acumen have an expertise in the FMCG industry with global learnings they can bring to us, as well as the understanding of our business and how we work, to find the right solution for us"
Our apps and analytics
will give you a clear view
of your pricing and promotion data.
Our consultants will
challenge your models and
change your perspectives.
We'll give you the framework to analyse your promotional activity, from your perspective and your customers'. Altogether, it'll make sure you do more of the right promotions and less of the wrong ones.
86%
Of consumer goods brands are struggling to manage modern trade
>20%
Of FMCGs spend between 11 and 27% of revenues on trade promotions, often the second largest expense on the P&L
See how our implementing our Trade Promotion Management tool, Acumen Invest, worked to deliver ROI and improve ways of working for Coca-Cola Hellenic in Ireland.
See how our our Trade Promotion Management tool, Acumen Invest, worked to speed up analysis and forecasting for our client, Premier Foods.
Schedule a 30-minute introductory call with a member of our team
