Hello, we’re Acumen.
We help consumer product companies
change their businesses and make more
profitable decisions with their customers.
Here’s how
Over the last 10 years, we’ve helped our clients to:
See clearly
will give you a clear view
of your pricing and promotion data.
Think differently
challenge your models and
change your perspectives.
Work smarter
and our ideas, we’ll change
the way your teams work.
Here’s what you’ll get

Profitable promotions
Profitable promotions
Acumen Invest™ will let you quickly plan, track and record your promotions, activity by activity. With all the latest information at hand, your teams can make better decisions.
We'll give you the framework to analyse your promotional activity, from your perspective and your customers'. Altogether, it'll make sure you do more of the right promotions and less of the wrong ones.
Acumen Invest™ will let you quickly plan, track and record
your promotions, activity by activity. With all the latest information
at hand, your teams can make better decisions.
We'll give you the framework to analyse your promotional activity,
from your perspective and your customers'. Altogether, it'll make
sure you do more of the right promotions and less of the
wrong ones.

Powerful pricing and investments
Powerful pricing and investments
We'll give you a clear picture of your current pricing and customer investments, by brand and SKU. You'll be able to see exactly what you're paying each customer, and what you're getting in return.
We'll help you decide on your pricing and investment structures using our tried and tested approach. You'll be able to build a consistent pricing waterfall and make sure you get the best possible return on your customer investment.
We'll give you a clear picture of your current pricing and customer
investments, by brand and SKU. You'll be able to see exactly what
you're paying each customer, and what you're getting in return.
We'll help you decide on your pricing and investment structures using our
tried and tested approach. You'll be able to build
a consistent pricing waterfall and make sure you get the best possible
return on your customer investment.

Managing customers internationally
Managing customers internationally
Our tools give you a live customer forecast – by SKU and by day. You'll be able to see share, volume, revenue and profitability, and make big decisions with confidence.
Our tools will show you the risks and opportunities of cross-border pricing.
With our help, you'll be fully prepared for conversations with international
customers and ready for changes in the global landscape.

Sales forecasting
Sales forecasting
Our tools give you a live customer forecast by SKU and by day. You'll be able to see share, volume, revenue and profitability, and make big decisions with confidence.
Our tools give you a live customer forecast – by SKU and by day.
You'll be able to see share, volume, revenue and profitability,
and make big decisions with confidence.

New ways of working
New ways of working
Whether it's simplifying processes,
becoming more efficient or helping
people to work better together,
we'll help your team to make a bigger,
better impression on the business.
Whether it's simplifying processes, becoming more efficient
or helping people to work better together, we'll help your team
to make a bigger, better impression on the business.

Absolute clarity
Absolute clarity
We collect your data, clean it up and rigorously check it with you. We then present it using our impactful analytics giving you clarity that you can be confident in.
We collect your data, clean it up and rigorously check it with you.
We then present it using our impactful analytics giving you clarity
that you can be confident in.

Smart ideas
Smart ideas
We'll mix challenging new ideas
with simple pragmatic approaches.
The results will leave you with fresh
perspectives and smarter solutions
to change the way you work.
We'll mix challenging new ideas with simple pragmatic approaches.
The results will leave you with fresh perspectives and smarter solutions
to change the way you work.